: Vertical, snackable content (1–2 minute bursts) has moved from social media "promos" to a legitimate $11 billion production industry.
: Platforms are adapting to shorter attention spans by using AI to dynamically alter episode lengths, generate "X-Ray Recaps," and develop modular storytelling.
: Consumers are demanding "next-generation bundles" that integrate live TV, streaming apps, and niche services into a single interface.
: To combat slowing subscription growth, major players like Netflix and YouTube are converging, blending ad-supported tiers (AVOD) with premium subscriptions.
AI's impact on future of the film and TV industry - McKinsey
