Bonobos: Walmart Buys

However, Walmart's strategy eventually shifted toward its core business and broad online assortment. In 2023, Walmart sold Bonobos to WHP Global and Express Inc. for —representing a 75% loss on its initial investment. The 2017 Acquisition: Strategic Objectives

Walmart to Buy Bonobos, Men's Wear Company, for $310 Million

In 2017, Walmart acquired the digitally native menswear brand Bonobos for . The deal was part of an aggressive e-commerce expansion led by Marc Lore to better compete with Amazon.