Because official boutiques often have "no stock," most enthusiasts head to Japan's legendary secondary market. These stores offer massive selections and are known for their honest condition grading.

Buying from an Official Rolex Retailer (ORR) is the only way to get a new watch at MSRP, but inventory is extremely tight and many stores operate by .

: Most high-end department stores have official Rolex corners on their watch floors.

: These are dedicated flagship boutiques. Major locations include Lexia Ginza and Lexia Shinjuku .

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