You Can Kill An Idea, But You Can't Kill An Opp... [TRENDING]

Henderson argues that most organizations fail because they start with an idea and try to find a market for it.

: Opportunities exist outside the organization in the external world. They are expansive "demand spaces" created by broader forces like technology shifts or changing consumer needs. The "Opportunity Thinking" Framework You Can Kill An Idea, But You Can't Kill An Opp...

: Cultural, physical, or social contexts where users live. Henderson argues that most organizations fail because they