Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards.
Stable environments where you can forecast the future but cannot easily change the industry structure. your strategy needs a strategy
See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator" Unpredictable environments that you can influence