Komagene Den Yeni Imaj Yeni -

The phrase (A New Image, A New Commercial from Komagene) refers to a major brand relaunch and social media revamp by the Turkish fast-food giant Komagene.

: The new image is being used to fuel international growth, positioning the brand as a healthy, vegan-friendly alternative to traditional kebab or burger chains. Komagene Den Yeni Imaj Yeni

: The "new image" includes a vibrant, playful color palette and a redesigned content strategy for social media that uses lifestyle photography, memes, and retargetable product films. The phrase (A New Image, A New Commercial

This campaign introduced a fresh visual identity and a catchy new slogan/jingle: (or "Gene gene, Komagene" in Turkish). Below is a paper outline or briefing summary of this strategic shift. Brief: Komagene's "New Image" Strategic Shift This campaign introduced a fresh visual identity and

Komagene aimed to modernize its brand to keep up with changing consumer trends and digital landscapes. As a leader in the çiğ köfte (Turkish raw meatless patties) sector, the brand sought to pivot from a traditional street food image to a fresh, dynamic, and digital-first fast-food brand . 2. Core Campaign Components

: Following this brand refresh, Komagene was recognized as the #1 franchise brand in Turkey in 2024 by Ekonomist magazine .