Write short posts about lessons you’ve learned at work or tips for peers. This establishes authority . When you teach, you prove you know your stuff. 3. Networking Without the Awkwardness

You don't need to be a full-time "influencer" to reap the benefits of content.

You don't need to be corporate everywhere, but you should be consistent. Does your bio reflect who you are? Is your profile picture recognizable? 2. Curating vs. Creating